If you don't sell you don't have a business.

But, if you can sell, you can do anything.
Transform your Sales for FREE

As featured on

Hi, I’m Alison Edgar, The Entrepreneur’s Godmother

I help entrepreneurs of all shapes and sizes learn to love selling. I’m passionate about helping startups and SMEs which is why I’ve been voted one of the UK’s top 10 business advisors, won multiple awards and been invited to both Downing Street and Buckingham Palace.

I can’t wait to get to know you better

Why do I need sales training?

Are you frustrated because the phone doesn’t ring, the emails don’t ping and your cash flow is keeping you awake at night? You didn’t start your business because you love selling (otherwise you wouldn’t be here!). But unless you learn to sell, your startup dream could turn into a nightmare.

Every business needs sales and every startup owner needs to learn to sell.

We help people like you learn to love selling.

Three ways we can work together to grow your business…

I love speaking about sales and entrepreneurship at events across the country…

The people I work with get a lot out of the experience…

Young Entrepreneur of the Year


Alison has been an AMAZING in helping me grow the business and improve our sales strategy and process. I cannot thank her enough

Ben Towers
Founder of Towers Design


Dragon's Den Winner


Alison has been providing sales coaching to us at Grip It Fixings, she’s a pleasure to work with and has given the office staff a huge boost in their confidence levels! Highly recommended!

Jordan Daykin
CEO GripIt Fixings


Award-Winning London Tea Company


Having Alison onboard to train our team on sales has been invaluable to our business. Alison has extensive experience along with good business principles. Her formula for sales is delivered in a pragmatic, fun, friendly manner and most importantly brings results!

My blog is packed full of great advice on sales and growing your business…

Is Becoming an Entrepreneur for You?

Is Becoming an Entrepreneur for You?   Do you find the prospect of being responsible for your schedule, workload, and income appealing?   The best way to achieve this is by becoming an entrepreneur and managing your own business. But, do you have what it...

Build confidence and fight impostor syndrome with CBT

This week I was featured in ‘Take a Break’ magazine to discuss the impact of Impostor Syndrome. One of my ‘Four Key Pillars of Sales’ is confidence. It’s essential, because if you don’t believe in yourself or your products, how can anybody else? As I...

Alison Edgar meets The Queen of Networking

According to Forbes Magazine, 9 out of 10 people say their favourite type of communication is networking, so why does 1 in four of us not network at all? On the 20th of March Tracey and I will be hosting a 'secrets to networking' session where we will...

Try before you buy...

I believe in building strong relationships with all my clients. Before we decide to work together it’s important we get to know each other better. That’s why I’ve put together some free courses. Have a taste of what The Godmother can bring to the party without spending a penny