If you don't sell you don't have a business.

But, if you can sell, you can do anything.
Transform your Sales for FREE

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Hi, I’m Alison Edgar, The Entrepreneur’s Godmother

I help entrepreneurs of all shapes and sizes learn to love selling. I’m passionate about helping startups and SMEs which is why I’ve been voted one of the UK’s top 10 business advisors, won multiple awards and been invited to both Downing Street and Buckingham Palace.

I can’t wait to get to know you better

Why do I need sales training?

Are you frustrated because the phone doesn’t ring, the emails don’t ping and your cash flow is keeping you awake at night? You didn’t start your business because you love selling (otherwise you wouldn’t be here!). But unless you learn to sell, your startup dream could turn into a nightmare.

Every business needs sales and every startup owner needs to learn to sell.

We help people like you learn to love selling.

Three ways we can work together to grow your business…

I love speaking about sales and entrepreneurship at events across the country…

The people I work with get a lot out of the experience…

Young Entrepreneur of the Year


Alison has been an AMAZING in helping me grow the business and improve our sales strategy and process. I cannot thank her enough

Ben Towers
Founder of Towers Design


Dragon's Den Winner


Alison has been providing sales coaching to us at Grip It Fixings, she’s a pleasure to work with and has given the office staff a huge boost in their confidence levels! Highly recommended!

Jordan Daykin
CEO GripIt Fixings


Award-Winning London Tea Company


Having Alison onboard to train our team on sales has been invaluable to our business. Alison has extensive experience along with good business principles. Her formula for sales is delivered in a pragmatic, fun, friendly manner and most importantly brings results!

My blog is packed full of great advice on sales and growing your business…

This is a shout out to my ex…

When you are “dumped” either in a personal, business or sales relationship, it strips part of your esteem away which affects your confidence. It then starts to create a fear and you put up a barrier you protect yourself from letting it happen again.

Have you ever been ghosted?

I love working with young people and over the last four years, I am blessed to have worked with not only some of the UK’s hottest young entrepreneurs, like Jordan Daykin, Ben Towers, Ross Butler and Simon Crowther but my own team has comprised of some amazing top...

Intrapreneurship – What does that mean to you?

There is a lot of hype around entrepreneurship at the moment, with lots of people wanting to become their own boss. For me, the word entrepreneur conjures up a range of images. From someone planning their start up on their kitchen table to Jordan Daykin, Richard...

Try before you buy...

I believe in building strong relationships with all my clients. Before we decide to work together it’s important we get to know each other better. That’s why I’ve put together some free courses. Have a taste of what The Godmother can bring to the party without spending a penny