If you don't sell you don't have a business.

But, if you can sell, you can do anything.
Transform your Sales for FREE

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Hi, I’m Alison Edgar, The Entrepreneur’s Godmother

I help entrepreneurs of all shapes and sizes learn to love selling. I’m passionate about helping startups and SMEs which is why I’ve twice been voted one of the UK’s top 10 business advisors, won multiple awards and been invited to both Downing Street and Buckingham Palace.

I can’t wait to get to know you better

Why do I need sales training?

Are you frustrated because the phone doesn’t ring, the emails don’t ping and your cash flow is keeping you awake at night? You didn’t start your business because you love selling (otherwise you wouldn’t be here!). But unless you learn to sell, your startup dream could turn into a nightmare.

Every business needs sales and every startup owner needs to learn to sell.

We help people like you learn to love selling.

Three ways we can work together to grow your business…

I love speaking about sales and entrepreneurship at events across the country…

The people I work with get a lot out of the experience…

Young Entrepreneur of the Year


Alison has been an AMAZING in helping me grow the business and improve our sales strategy and process. I cannot thank her enough

Ben Towers
Founder of Towers Design


Dragon's Den Winner


Alison has been providing sales coaching to us, she’s a pleasure to work with and has given the office staff a huge boost in their confidence levels! Highly recommended!

Jordan Daykin
Serial Entrepreneur


Award-Winning London Tea Company


Having Alison onboard to train our team on sales has been invaluable to our business. Alison has extensive experience along with good business principles. Her formula for sales is delivered in a pragmatic, fun, friendly manner and most importantly brings results!

My blog is packed full of great advice on sales and growing your business…

Forget ‘Social Distancing’, I’m ‘NEGATIVE Distancing’

I love and hate the internet in equal measure. I love it because I can get information at the click of a button, but I can also get speculation. It’s hilarious now that every man, woman, granny, dog and hamster thinks they are an expert in COVID-19. Speculation is flying off the shelves quicker than the new load of loo roll at Asda!! 

Guest Blog – Sean Pour’s Top Tips for Success

The 2008 financial crisis was such a devastating time for millions of people—that is precisely why we still can’t shrug it off. For me, though, the crisis marks the beginning of my journey towards success. I was 14 when the crisis hit its peak, threatening...

Are you too busy ‘doing life’?

Is it just me or does time have a habit of evaporating? One minute you’re waking up on a Monday morning with gusto ready to give the week it’s the best shot, the next you are closing the doors on a Friday evening, wondering if you are a character in a...

Try before you buy...

I believe in building strong relationships with all my clients. Before we decide to work together it’s important we get to know each other better. That’s why I’ve put together some free courses. Have a taste of what The Godmother can bring to the party without spending a penny