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My negative feedback experience

I still find blogging and writing, in general, a bit weird because it pushes my boundaries. My first blog explains why because of my dyslexia, I never thought writing was something I could do. It’s hard enough for me to put a sentence together in the correct order, never mind something which is out for the whole world to read.

Recently at The Sales Innovation Expo and Business Show at London Excel, l launched my new brand, Alison Edgar – The Entrepreneur’s Godmother. For those of you who have launched a brand, you will understand how much preparation, planning, marketing and financial commitment is involved. It’s a scary thought for any company, let alone a small business like mine.

For attendees or exhibitors at either of the shows, you will remember us in pink with the tiaras and wands, not many people could miss us!! This was a fearful decision, at an event with lots of attendees in corporate suits, were we pushing the boundary too far by looking like a scene from an Ibiza Hen Weekend??  The answer is yes and no, because in life, you can please some of the people all of the time, but you can’t please all of the people all of the time. My vision was to stand out and be remembered, we certainly achieved that. This was proved last week on a follow-up call with someone I met at the show. He had gone back to his shared work space and was talking about our brand to an adjoining company. The non-attendee said “Yuck I could never do business with someone like that”. Some people would take that as a negative and get defensive or low. I take it as a BIG FAT, yessssssssssssssss!!!!! People are talking about my brand…………………in marketing terms, this is a fantastic result for a newly launched product. Not everyone has an iPad or iPhone, but the majority of people know who they are, and have an opinion, good or bad. This is the goal for any brand.

Why I created The Entrepreneur’s Godmother

Another common question is WHY I created The Entrepreneur’s Godmother, what’s wrong with Sales Coaching Solutions, why not just stay the same? Sales Coaching Solutions lives and breathes as normal, working with sales teams, but the new brand is born from necessity. On November 27th 2015, the Government closed The Business Growth Service and withdrew all match funding to help small businesses access specialist advice. They asked the private sector to “Step Up” and fill the gap, so I have. Lots of companies who used Growth Accelerator and the similar scheme Growth Vouchers saw a massive upturn in sales and profits. I’m sure lots of well-established companies will continue taking advice as it financially viable for them to sustain even without the funding. But what about the Start-Up’s, Micro’s and Owner managed businesses? Without a financial lifeline, it could be make of break for them. This is where The Entrepreneur’s Godmother waves her wand.

I have created Easy Peasy Sales, which teaches groups of small businesses to sell for £99 & VAT a day. It is not a taster session  but gives away all of my sales techniques, which can be implemented straight away. I even guaranteed if you don’t learn something to help you sell, I will refund the cost of the ticket.

So you see the key is to always take the negative and make it a positive, some people don’t like my brand, yeah, at least they are talking about it!! The Government withdrew funding which helped my clients, yeah, I created something new and niche to fill the gap.

To find out more details on The Entrepreneur’s Godmother and dates for Easy Peasy Sales, take a look at our events pages.

As always, a heartfelt thank you for reading my blog and for forgiving my dyslexic ways.


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