A couple of weeks ago Rebecca and I attended the “Get booked as a speaker, again and again” course run by Maria Franzoni, Mary Tillson-Wharton and the team.
After sharing on my social media that I was attending, I received several DM’s from my connections to ask me why I was investing in the course. They were surprised that as an established speaker who is booked well in advance that I would gain any value from attending.
My answer was, you can always learn new things, “every day is a school day”. Maria is an expert in her field and has a wealth of knowledge from every angle of the industry.
The course was well organised and structured with an eclectic mix of speakers on lots of different subjects and varying degrees of experience.
Maria and Mary, are straight-talking ladies and shoot from the hip with honest advice, which Rebecca and I have already implemented.
Here is what we learned from the course –
1. There are lots of speakers on the market it is important to stand out from the crowd. We have always embraced standing out not just for wearing pink, but by leaving a positive, long-lasting impression on the audience.
2. Be a breeze to work with. No one loves a Diva, we pride ourselves in being accommodating to organiser deadline and make sure our content is in the inbox before they ask, and that I arrive in plenty time so I can listen to the other speakers so I can tie our messages together to give maximum audience take away.
3. Make sure your content relates to the audience, no one likes a cookie-cutter speaker who roles out non-specific examples to attendees. Recently while speaking at the MIA, Sales HIIT, I got to dust off my hospitality background to give examples around yield and conventions. Doing this makes the audience understand how they can take action at the end of the event.
4. What you see is not always what other people see. This was a huge learning point for us. During our conversation with Maria, it became apparent we not fully maximising all our speaker topics. I am well known and respected as a sales speaker, but last year the most sought-after content was Intrapreneurship.
I have worked with the senior leadership team at Discovery Chanel, Thomas Cook Cabin crew and several professional services companies to teach my What Would I Do if it were My? methodology.
It explores, what I do if it were my:
- First day, looking a mindset and bringing your A-Game.
- Relative, examining behaviours and building strong relationships with internal and external customers to exceed expectations.
- Business, teaching employees to think like entrepreneurs, looking at sales, costs, sustainability and wellbeing.
5. Speaker bookers and bureaus are not psychic if you do something you are not known for, make it clear in your marketing.
6. Big yourself up! We created a powerful 100-word introduction, which is attention-grabbing. To make sure it was impactful, (please don’t laugh) I read it out loud sounding like Peter Dickson, the announcer from the X-Factor. This is a good litmus test.
7. A picture paints a thousand words. Although we had an existing showreel, it didn’t mention Intepreneurship or have quality footage of me speaking to a large audience. As a result, we have developed a new reel which is more representative of what we with corporate clients. Have a look, we would love your thoughts.
So in summary, you don’t know what you don’t know. Listen to the expert in their field, their advice will help get you to where you want to go. In my case, wowing time after time with content which will rock their world and help them achieve their goals.