Secrets of Successful Sales

Anyone can learn sales skills with this simple approach

Learning how to sell is the secret to startup success.

But I doubt you started your business because you love selling.

This course has helped hundreds of people like you learn to like, if not love sales.


Buy £299.99Free trial

You are the best person to sell what you do

You’re the most passionate advocate of what you do.

If your clients don’t buy you, they won’t buy your product or service.

That means you need to learn sales skills.

Does that fill you with dread?

Stop that feeling now! Anyone can learn to sell with confidence.

I’ve trained hundreds of business owners and their staff to sell.

Even shy introverts can be good at sales with the right approach and knowledge.

There are four things you need to master.


4 pillars behaviours icon


Learn to recognise and adapt your behaviour to meet the needs of your customer.


4 pillars process icon


Sales is a process. When you understand the process, you’ll always know what to do next.


4 pillars strategy icon


What can you do to get to know your customers better and develop more fruitful relationships?


4 pillars confidence icon


Sales is all about confidence. There’s no magic wand – but you can learn to be more confident.

Secrets of Successful Sales gives you everything you need to master these skills

What are we going to cover?

Secrets of Successful Sales covers all four of my core sales skills modules, which are available individually.

But it also includes an extra section on building your confidence.

Like all my courses it’s a mix of short videos and practical exercises to help you put the ideas into action.

I’m always on hand to answer questions on email and social media, but if you want to go further take a look at my coaching options.


How to sell to anyone

  • Introduce the 4 core behaviour types
  • Reveal the tell tale traits of each type
  • Learn how to recognise them quickly and confidently in any situation
  • How does your own behaviour type affect the way you sell?
  • Adapt your style to work with other personality types

How to sell with confidence

  • Apply the Easy Peasy Sales process to your business
  • Learn how to make a great first impression
  • Practice using open questions to discover what your clients really need
  • Explore the difference between features and benefits
  • Try some simple and proven ways to close a sale

How to turn 'No' into 'Yes'

  • Look at the reasons people buy things
  • Understand the different types of objections
  • Learn how to respond to different objections
  • How to deliver what you promised
  • Why sales and customer service are one and the same

Social selling strategies

  • Why you need a social sales strategy
  • How to research your market and understand your clients
  • Getting to know the influencers in your market
  • Setting up your social media strategy
  • Working the room at networking events
  • Building your PR approach

Inspirational and motivating

This course is ideal for someone like me who has never been in a “sales” environment before but would be equally applicable to someone who wanted to improve their sales technique for their business. Alison is clearly an expert in her field and I actually found the whole thing quite inspirational and motivating.

Clive Harrison

You cannot fail to improve yourself

I first met Alison at an event she was running at the university I was attending a few years ago. I was instantly taken in by her personality and passion for sales and business. Business is often regarded as complex and only the chosen few have the skills to start and grow businesses, however with Alison breaks down the fundamental aspects of sales and teaches you how to understand your business and sell to your customers. There are no downsides .. take the course … listen to the teachings … undertake the short tasks … you cannot fail to improve yourself and your business in the process.

Chris Miller

Get an unfair advantage

Having only just started working in sales I can safely say I after completing Alsion’s sale course I have gained a disproportionate advantage over everyone else in the internet marketing industry I work in. For the price of the course, it is hugely discounted in comparison to the value you will gain. Invest, take action and then pay it forward!

Jordan Harry

Make this a priority and start right now

This course is delivered in a very simple, structured and logical way which can be revisited at any time – so there’s no excuse for not improving your bank balance! Make this a priority and start right now!

John Ward

When you get them right - customer service and selling are the same things

Alison has the knowledge and experience to back up what she’s sharing with you on the course, which adds to her honest and warm delivery. I would recommend this course to anyone who wants to move their sales to infinity and beyond! ‘When you get it right; customer service and selling are the same things’.

Ruth McGrady

This course is tremendous.

Yesterday I felt despair, as I was facing a business which has no sales people. Having completed the course, I now know that I had ‘Imposter Syndrome’ and that because I believe in what I do, I must get out there and sell it, as it will make a difference to the lives of many young people – I just need to listen to my customers and follow the process.

Nicola Chilman

The shot in the arm I needed!

This course was the bite-sized, sales shot in the arm I needed. Looking forward to using the Process to get more specific about what I sell and doing it. Using Alison’s magic to create my own. Thanks!

Helen Farmer

It's given me a new angle on sales.

I have just completed your online course and it was absolutely great, gave me a huge amount of information, things I had not considered before. I still have lots to go back to and go over again more thoroughly but it has given me a new angle on sales, my customers and how best to serve them and sell to them. Thank you very very much.

Lisa Berry


This course costs £299.99 including VAT.

It includes:

  • Unlimited access to the course content including all videos, downloads and exercises
  • MP3 versions of every video so you can download and listen on the go
  • Instant access to all our free courses
  • Digital version of our LinkedIn Profile Guide

Are you ready to sell to more clients?

When you’re ready to buy, click on the button below to open our secure payment platform.

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