Secrets of Successful Sales

Learn to sell with confidence

Startup sales training to help grow your business.

Anyone can learn to sell more effectively.

Want to sell more?

Master the art of selling with our 4 key pillars of sales.


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Learn to recognise and adapt your behaviour to meet the needs of the person you are selling to.


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Sales is a process. When you understand the process and where you are in it, you always know what to do next.


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What can you do to get to know your customers better and develop your relationships in the real world.


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Sales is all about confidence. But you can’t magically become confident overnight. You have to work at it.

Sales training that delivers results!

On Secrets of Successful Sales Live, you will learn:

Buying motives

Discover the 4 buying motives of why people buy.

Buying behaviours

How to recognise different behaviours through tell tale signs.

Closing Strategies

Tried and tested techniques to close the sale.

The 4 Ws

How to make and present a compelling elevator pitch.

Questioning techniques

Use questions to understand your client and overcome objections.

Overcoming Objections

Learn how to turn a rejection into a sale.


Alison Edgar is absolutely fantastic. I attended a training course run by Alison, and the following week used the skills learned in a client meeting, where I managed to secure our largest order ever! Her enthusiasm is contagious and she helps provide real results to individuals and businesses alike.

Simon Crowther

Managing Director, Flood Protection Solutions

Thanks, Alison Edgar. ‘Your Secrets of Successful Sales’ course has really helped. I’ve been trying to clinch a final sale with a customer for the last 5 months or so. After realising his ‘blueness’ I realised his need to move slow, digest the detail and be fully clear on the way forward. Your refreshing approach has helped me learn how to sell naturally and through a detailed meeting we have won the business and are putting in a long-term plan. Thanks for your insight! You’ve got me excited!!

Victoria Chidgey

Director, Atoll HR

I attended Alison’s Secrets of Successful Sales workshop last week and loved it! It’s a fun, interactive day which touches on psychology, strategy and tactics. I was able to apply my learning immediately – as in, within two hours of leaving the course I made a sale using my new skills. Would 100% recommend that people attend this workshop!

Kimba Cooper

Owner, Kimba Digital

Workshop Waitlist

If you would like to come along to one of our future Secrets of Successful Sales workshops, put your name down and you’ll be one of the first to know.

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Benefit from 30 years of sales experience

Learn from Alison’s vast experience of working with small businesses.

Start using her tried and tested techniques to grow your business.

And have a lot of fun doing it!

Nurture your confidence

Sales can seem scary at first, but together we can crack it.

You’ll meet like minded startups who will share their stories, successes and mistakes.

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